General Info

Ethika® - With You Everywhere™ Ethika, Inc. is a leading lifestyle brand based in San Clemente, CA. Since its founding in 2001 by Malcolm McCassy, Travis Pastrana, and professional skateboarder Ryan Sheckler, Ethika has become a dominant force in America’s competitive apparel industry. Ethika’s apparel includes lifestyle, performance, and premium underwear with unique collaborations with artists, athletes, and designers. Ethika has expanded from its notable men’s underwear line to include men’s, women’s, and kid’s underwear, athleisure, loungewear, hoodies, hats, beanies, and accessories.Ethika and its team are determined to live life, innovate, and work hard, all while staying true to its greatest asset – the FAMILIE.