The wedding industry can be difficult to navigate but that is no excuse for poor customer service. I know this because I used to design high-end weddings in New York City. I had a terrible experience at Alyssa Bridal/Bridal Mart in Holly Hill Mall. I ordered my bridesmaid dress in February for a June wedding and paid the rush fee. They said that I was on the borderline but it would be safer to pay. Their contract states that they only have to deliver the dress by the date of the wedding (leaving no time for alterations and peace of mind). Expect them to wave that policy in your face when your dress is late. My "ship date" was April 27th. They said it takes about 2 weeks to arrive. I began to call them a week after that. I had 3 phone calls go unreturned. My dress finally came in May 26th--almost a month after the ship date. I calmly asked for my rush fee to be refunded but they repeatedly refused. The bottom line is this: saying that you are sorry does not fix the problem or the history of poor service. Good businesses return calls, follow through with the needs of the customer and make amends when things go wrong. If you care about quality service or that your wedding dress arrives in time, I would skip past Alyssa Bridal and go across the street to Elegant Bridal (I have no affiliation with them) or one of the other high quality bridal salons in town.